Hospital Pitch · Two audiences, one platform

Look bigger.
Move faster.
Keep care local.

For the health system unifying acquisitions without adding IT drag — and the rural hospital trying to look modern and get found. Same content engine. Different pain. Same outcome: patients find care, marketing ships without dev, and IT stops carrying the website.

Multi-site & multi-location Acquisition brand-consolidation Healthcare-compliance aware 99.99% uptime, patches handled ADA / WCAG 2.2 by default AI-assisted publishing

Trusted by

Partnered with leading organizations

EMR-integrable · Epic-compatible

Built to plug into your hospital stack.

The website layer — wired by API + webhooks to the systems you already trust. Integrates easily with Epic and major EMRs.

EMR / EHREpic (compatible)

Patient PortalMy Care Corner

PaymentsClearBalance

CareersPaycom

Price TransparencyClaraPrice

DonationsPayPal Giving

EMR / EHR · patient portals · scheduling · provider directory · payments · careers · donations · price transparency · CRM

Health-system KPIs we move

Outcomes from federated, multi-location digital operations.

Closest evidence we have today, attributed to the customers that produced it. Hospital benchmarks aren't ours to claim — but these are the analogs our health-system prospects use to size what's achievable.

+98%

Service-finder usage

Rise in patient-side service searches when the platform's structured locator replaced a legacy site.

* The Salvation Army — public locator across 3,000+ locations. The closest analog to a hospital physician + service finder.

6 wks

Kickoff to soft launch

Time-to-value for marketing leaders waiting on a redesign or new service-line site.

* Sony Electronics — full enterprise launch within two months.

0×

Engineering headcount added

National digital rebuild without expanding the in-house tech team — matches lean hospital IT.

* The Salvation Army — rebuilt its national ecosystem using Content.One's embedded engineers.

Asterisked metrics are customer-attributed and not measured at a hospital-specific customer.

Pain island — where hospitals are now

Two audiences. Same broken website story.

Health systems & IDNs

Too many sites, no unified brand.

· Acquired hospitals and clinics run on whatever CMS they came with.
· Marketing is dependent on IT for routine updates.
· Provider, service-line, and location pages live in six vendors.
· ADA, security patches, uptime — every one of them a ticking risk.
· Every acquired site takes months to fold into the parent brand.
· Revenue leaks when services aren't findable and CTAs are buried.

Rural & critical-access hospitals

No marketing org. Website slowly rots.

· 0–1 marketing FTE. An admin or vendor handles the site.
· Bill pay, portal, and forms links break — no one notices.
· Younger patients search online and drive to a regional hospital.
· Facebook Live board meetings never make it to the website.
· "How do we look big with a small budget and staff?"
· Patient outmigration is a direct revenue issue every quarter.

Pleasure island — where you land

One content engine.
Two hospital wins.

Health systems & IDNs

Unify every site under one brand — without adding IT drag.

· Acquired hospital/clinic sites fold into the parent brand in weeks, not quarters.
· Marketing publishes provider updates, service-lines, and campaigns in minutes.
· ADA, patching, uptime, PHI-conscious posture — handled at the platform layer.
· Governance + role-based approvals + audit logs for regulated content.
· Analytics on service visibility, appointment clicks, portal clicks, bill-pay clicks.

Rural & critical access

Look modern, get found, keep care local — with no dev team.

· A modern site an admin can actually maintain. No tickets, no vendor waiting-list.
· Local SEO on service, city, and county — younger residents find you first.
· Bill pay, portal, forms, price transparency links stay working.
· Board notices, community updates, Facebook Live → published in one click.
· Security patches and infrastructure quietly maintained by Content.One.

Easy updates & discoverability

Doctors and services, found in seconds.

Update a physician, specialty, or location once — it cascades site-wide. Built-in SEO + GEO surface the right care to patients (and AI search) the moment it's published.

Update once

Structured content cascades a change everywhere it appears — no duplicate edits.

Auto SEO + GEO

Schema for physicians, services & locations, generated automatically for rich, AI-ready results.

Local relevance

Geo-targeting puts the nearest location and right service in front of each patient.

+98%

location searches

+115%

service clicks

When The Salvation Army made services this discoverable, search and usage surged — the same engine powers your physician & service finders.

Purpose-built modules

Built for how hospitals are organized.

Board & leadership

A structured directory of your board and key members — profiles update once and cascade across every site.

Searchable doctor network

A filterable physician finder — by specialty, location, language, accepting-new-patients — powered by structured data.

Services & specialties

A services finder that maps conditions → care → location → the right physician, all interlinked automatically.

Built for how hospitals are organized — every change to a physician, service line, or location publishes to every page that references it. No duplicate edits, no stale entries.

Accolades that drive giving

Trust is the case for donations.

Accreditations, rankings, and awards as reusable badges across the site — credibility that converts visitors into foundation donors.

★ Accreditations ▲ "Best Hospitals" rankings ✦ Quality & safety awards ♥ Patient outcomes

Manage once, prove everywhere

Update an award or stat in one place; it appears on every relevant page, campaign, and the giving site.

Cascading donation forms

Centrally managed, locally contextual giving — donors always reach the right fund or campaign.

Security, PHI protection & accessibility

Secure, HIPAA-conscious, and ADA-compliant by design.

PHI exposure, ADA suits, and unpatched CMS exploits are how hospital web properties get hit. Closed at the platform level — so IT and security teams don't have to.

Enterprise security

✓ SOC 2 Type II controls; AES-256 at rest, TLS 1.2+ in transit.
✓ Two-factor auth + SSO and granular roles for large teams.
✓ Automated security updates — no patching, no version drift.
✓ Full audit logging — every change is traceable to a user.

HIPAA-conscious & PHI protection

✓ Architected to keep PHI off the website layer — sensitive data stays inside Epic and the EHR.
✓ Compliance-ready workflows: signed form submissions, encrypted webhook payloads, scoped API tokens.
✓ Role-based access controls + IP allow-listing reduce risk for marketing, IT, and security teams.
✓ Geo-redundant encrypted backups + isolated environments.

Built-in ADA compliance

✓ Templates engineered to WCAG 2.2 — accessible by default, not as an afterthought.
✓ Semantic structure, alt text, and contrast guided at authoring time.
✓ Reduces ADA legal exposure that plagues healthcare sites.

Proven across the enterprise

Fast, secure, global — for brands like Sony.

2.25×

Faster go-live

164%

QoQ engagement

99.99%

Uptime

6 wks

To soft launch

"By using Content.One as our CMS, we were able to soft launch in six weeks and fully launch within two months."
Matthew Parnell · MARCOM Manager, Sony Electronics

"We need software that's both secure and agile. After seven years, we continue to build on Content.One because the platform listens, evolves, and stays reliable."

Ben Johnson · Director of Technology Operations, Bluepixel (Sony's agency)

Ease of use

Your marketing team ships — no developer required.

Guided templates let marketing, comms, and service-line owners publish on-brand, accessible content. Version control as a safety net on every edit.

Guided, not freeform

Structured templates keep every page on-brand and compliant.

Safe by default

Version control + roles mean edits are reversible and scoped.

Launch in weeks

New service-line sites and campaigns spin up fast on reusable components.

Care, connected — and secured

The secure, connective website layer for modern health systems.

EMR-integrable and Epic-compatible. HIPAA-conscious with PHI protection at the platform layer. Connected to your patient portals, payments, careers, scheduling, and giving tools — without replacing the systems you already run.

Talk with our team Book a demo

Look bigger.Move faster.Keep care local.